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07:35:53 am

Using a Database For Your Network Marketing Business

When you own a network marketing business, you will have lots of data to store. There does exist order information, customer information, downline information, lead info and marketing information.

While it's possible to store some information in the spreadsheet, I prefer to store everything in a database that I can then customize with the reports I need.

Some information will be supplied to you by your company. Some other information you'll be taking care of yourself.

My own personalized favorite is FilemakerPro just by Claris. I've used it from the time my first computer. It's readily available both the PC and the Mac. There are many other good databases out there.

With a database you can store absolutely all you need and manipulate it in any manner you want. For case, I can store my downline within a database and make one of the fields birthdays. Then each month I can run a report of whose birthday is that month. In addition, I can store the monthly sales volume of each of my downline members and if I have to do some type of recognition I can run a report for almost any month's data.

I also store company leads and customer leads in a database. In addition to name, address, phone number and email address contact information, I can also input anything that took place during our communications and materials we agreed I should contact them. Have you ever spoken for a lead and the human being has said "we are moving but I'd love that you call me in 4 months? " A database allows me to input both that they are moving and also the month I'm to telephone back.

I can store when i mailed a customer lead a catalog and if an order was set. I can run reports to show who ordered which a few months.

When you market, you want to track your ads. I can store the contact information on the newspaper or a website and cost and results, all one record. I can even specify "type" and for websites I can assign a type like "parenting site" or "health site". Then if I have a month I have to run ads only on parenting sites, I may well pull that information in place from my marketing data source.

I believe that you'll have a lot better control over your data if you happen to store it all in a database.


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